2013年11月1日星期五

Social Media Strategy Planning

This week, the topic is about how to make a social media plan.

Why use social media?
 Here is a short video that explained why business use social media.

Here some benefits of social media:

-Low cost (but high hands-on)
-Connect directly with a community interested in your topic
-Chance to empower brand ambasadoors
-Get product feedback that can be used for continuous improvement
-Get campaign feedback. Is it working? Does it need changing/refining?
-Staff can use SM to communicate within an organisation

Therefore, making a good social media plan will be a important task to the business man.
This graph simply explain how to make a social media plan which I dug from web site. According to the web pages, there are a variety of steps that make a successful social media plan. We should analyse the situation of your company  that will help you to choose the correct strategy.



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