Social media campaigns

Social media marketing is the process where a business owner, such as yourself, uses the power of sites like Facebook, Twitter and Tumblr to promote your brand or products. Because traffic from social media sites is usually highly targeted, the visitors are more likely to turn into customers and buyers than visitors who find your site via a search engine query. However, social media marketing is a time consuming and very involved effort that is not appropriate for everyone. This form of marketing requires a good deal of involvement, both in terms of keeping up with all the latest trends and in maintaining ongoing relationships with customers and fans. In order to execute a successful social media marketing campaign, the business owner should review this list of traits that define a successful campaign.

Here are some steps to make a successful campaigns:

1. Post regular, useful or entertaining updates.
2. Build relationships.
3.Forget about going viral. .
4.Maintain a consistent message.
5.Participate in the community.
6.Be careful of what you post.
7. Attract the public's attention.
8.Sales promotion in fact is the process of self-promotion, bold, careful.
9.Another great way to promote your business is through the Internet.
10.The operator can make people know the ales promotion by publicity activities, and then use a variety of promotions to strengthen people's interest,such as drawings、cupon and discounts.
11.Do a survey on consumers and know about what demands they want mostly.

This is one of The 8 best social media campaigns of 2012

Read more at http://www.imediaconnection.com/content/33265.asp#ItoKAse0DBQWDHip.99

Social CRM

Customer Relationship Management (CRM) was covered in Topic 8. Social CRM (Customer Relationship Management) is use of social media services, techniques and technology to enable organisations to engage with their customers.

Here I put some different diagrams about CRM below:

Which one will make you more sense? Here are just a few key benefits of implementing a social CRM strategy:

-Locating where your customers prefer to communicate
-Educating consumers wherever and however they like to hear new information
-Engaging social customers, who can carry and share your messaging to their extended networks
-Receiving constructive feedback about your brand so you can make strategic adjustments
-Identifying new opportunities and generating leads
-Reducing customer support costs with targeted monitoring software

This video was getting an idea from customers.

Sources:

Trainor, K. J., Andzuild, J. M., Rapp, A. Agnihotri, R. (2013). Customer Relationship Management; CRM; 

Journal of Business research.

Relationship Building

It will be a successful company when you have a good relationship with your customers or business partners. Because when you establish more social media platforms with your customers, you will more easy to know what is their demand and you can make some change to satisfied their requirements.

This video represent clearly on building relationship and loyalty with customers.

On internet you have a unique opportunity to engage, to build and maintain true relationships, and to be a trustworthy brand that people flock to. You also have an opportunity to handle the public relationships aspect of your business while simultaneously building these relationships.

How To Foster Real Relationships Online

There are five methods for your information.

1: Listen to Your Audience

Listening to what your audience is saying about you. It gives you a great opportunity to find out what it is your audience truly wants and expects of you as a brand. This allows you to cater directly to the true needs of your audience. All it takes is a willingness to listen.

2: Become Part of Your Niche

By becoming a real part of your niche,reach out and become parts of groups related to your niche. Join your competition to keep an eye on what they're doing. Build relationships with potential customers by flocking where they flock, participating where they play.

3: Truly Engage Your Followers

One of the best ways to ensure that you're building better relationships with your customers is to provide them with the material they want, not simply the material you want to give them. This type of material is more likely to be Liked, commented on and shared with friends, which will boost your brand's overall reach, your impact, and help you to build relationships.

4: Return the Favor

When someone follow you, follow them back. If someone Likes or shares your material, find something of theirs to Like or share. Be a social media user as much as you're using it to advertise and boost your brand.

5: Add Plenty of Incentive

Be very aware that people on social media will like you much more if you're adding incentive. Extend this to anything you're offering and everything you do, remembering that adding that extra incentive brings your fans and followers a little closer to home.

Relationships are important on multiple levels on social media branding. Whether it's increasing the likelihood you'll show up in more News Feeds, or the fact that word-of-mouth is still one of the best methods to reach more people, it all starts with how you're viewed and engaged with via the public on social sites.

Read more: http://www.searchenginepeople.com/blog/building-relationships-in-social-media.html#ixzz2jOITm3db

Key Platforms

Because I am a international student,in China, we have our own platforms, so that I am not very familiar to Facebook and Twitter. Here I would like to introduce some Chinese key platforms to you.

1. WeChat. This is a communication tool likes Twitter. It is a new way to connect your friends that is a mobile text and voice messaging communication service. WeChat also can provides multimedia tools like broadcast messaging, photo/video sharing, and contact information exchange. It also supports social networking via shared streaming content feeds and location-based social plug-ins to chat with and connect with local and international WeChat users. You can share your status like Facebook to your friends as well. But only you friends can see you status.

This is the key platforms I use frequently in my life. It almost replaces the message for me.

2.Blog. such as 163 blog, and Sina Blog, like blogger.A blogis a discussion or informational site published on the World Wide Wed and consisting of discrete entries typically displayed in reverse chronological order.A typical blog combines text, images, and other blog or website links, and other topics related to the media, to allow readers to leave a comment in an interactive manner, important elements of many blog. Most of the blog content is text-based, there are still some blog focused in art, photography, video, music, podcasts variety of topics.

Social Media Strategy Planning

This week, the topic is about how to make a social media plan.

Why use social media?

 Here is a short video that explained why business use social media.

Here some benefits of social media:

-Low cost (but high hands-on)

-Connect directly with a community interested in your topic

-Chance to empower brand ambasadoors

-Get product feedback that can be used for continuous improvement

-Get campaign feedback. Is it working? Does it need changing/refining?

-Staff can use SM to communicate within an organisation

Therefore, making a good social media plan will be a important task to the business man.

This graph simply explain how to make a social media plan which I dug from web site. According to the web pages, there are a variety of steps that make a successful social media plan. We should analyse the situation of your company  that will help you to choose the correct strategy.

Social Technographics

This week I did some research to find out some information on using  social technographics. 
Forrester’s Social Technographics classifies consumers into six overlapping levels of participation:

Taken together, these groups make up the ecosystem that forms the groundswell. By examining in any subgroup, strategists can determine which sorts of strategies make sense to reach their customers. 

Now I would like to talk about what I understand after I searched some information about Groundswell.


Groundswell was winning in a World Transformed by social Technologies. It is about realizing that your customers have the ultimate power now.The information is readily available and in their hands. They also have the power to spread information about your company to their friends, family, peers etc. This is why many companies fear the groundswell, because of the power it takes away from the company and gives to the customers.

Here are some further resources I found about consumers and social media:

See more on http://www.thedrum.com/news/2013/08/14/infographic-70-those-helped-social-customer-service-return-customer-future.

Digital footprint

This week, we will talk about digital footprint.




Just like in real life, every step we take online offers insight into our people. Even though you can't see it, people are watching. This is the reason why protecting your digital footprint became a more and more important issue. Whatever, to wrap your reputation in virtual bubble-wrap.


Everyone can watch your commands when you comment on a favorite TV show or movie, therefore you need to manage your identity closely and honestly.

As the topic said, to demonstrate how important digital identity management is. Poor DI management can damage, you, your employer, or your brand.

This is a story about protecting someone's digital footprint in difficult economic time.

It’s easy to look at the negative aspects of a digital footprint, but there are in fact some positives as well. There are some point about pros and cons about digital footprint:

Pros:
Fraud or legal issues can more easily be detected
Personalization (like suggested products or related advertising) serves to add value to our use of the Internet
Companies can more easily offer incentives based on interests and needs, sometimes resulting in cost savings

Cons:
Personal data can be used to generate revenue without our knowledge
It can be annoying and distracting to be constantly inundated with advertisements and information
Purchase behavior data may be used as a basis to reduce credit limits or increase interest rates

There are some methods to clean your online footprint:

The lowdown - in brief:
Protect your location > Use a proxy server
Dongles / Mobile devices > Disable location services
Social networks > Turn off the 'where I am' functionality
Wireless networks > Use a proxy server
Photos > Disable the GeoTagging functionality
Protect your preferences > Make browser history private
Protect your personal information in social media > Do not use third party apps
Protect your identity > Turn off facial recognition software
Protect your friends > Hide your contact list
Protect your personal documents > Encrypt your data stored in the cloud


See more on http://www.ikeepsafe.org/digital-citizenship-2/your-digital-footprint/

social what？

People were very easy influenced by other people when they made some decisions, especially the one who closer to them. Therefore social media markers tried to make a big net to connect their target marketing and potential target marketing.

In a Psycology Today article –Bakari writes - “When we are uncertain about what to do we will look to other people to guide us. And we do this automatically and unconsciously. Whether booking a hotel, buying a book, a dress or a new phone, we all look to social validation. Social media has helped accelerate the process.

The ways that social media influence you.

In terms of social media (marketing) use, the power to ‘Influence’ is key. Social Influence can be understood as the influence that society (social groups, friends, family, and others) exerts either deliberately or unintentionally, and which brings about changes in someone’s behavior. The most common way is the word of mouth.

People were very easy influenced by other people when they made some decisions, especially the one who closer to them. Therefore social media markers tried to make a big net to connect their target marketing and potential target marketing.

To effectively market a product or service there are four things you need to get right: Product, Price, Place and Promotion. These four elements are known as the marketing mix or the 4Ps.

For more information on the 4 C’s see http://colderice.com/the-5-coolest-social-media-illustrations/ and facebook: ColderICE - Ecommerce Education